Journal of Marketing News | January 2019

Introduction

JM editors inaugural editorial, author-focused webinars, in-person development workshops, and more

Journal of Marketing News – January 2019
– Read the JM editors inaugural editorial
– View the Table of Contents for January 2019 issue of the Journal of Marketing
– Register for the February 7, 2019 JM Webinar Series
– Register to participate in author-focused “Meet the Journal of Marketing” webinars on January 17, 2019
– Use and help create “JM Insights in the Classroom” materials to increase impact of JM article insights
– JM-Research Development Workshops hit the road
– TPM conference deadline for JM Special Issue on “Marketing and New Technologies” is January 15, 2019

Read the JM editors inaugural editorial (January, 2019)
“JM as a Marketplace of Ideas” by Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier

View the Table of Contents for January 2019 issue of Journal of Marketing
– “Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?” by Raghu Bommaraju, Michael Ahearne, Ryan Krause, Seshadri Tirunillai
– “Does It Pay to Be Real? Understanding Authenticity in TV Advertising” by Maren Becker, Nico Wiegand, and Werner J. Reinartz
– “Uncle Sam Rising: Performance Implications of Business-to-Government Relationships” by Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson
– “Price Promotions and Popular Events” by Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk
– “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” by Lauren Grewal, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek
– “Within–Seller and Buyer–Seller Network Structures and Key Account Profitability” by Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien
– “That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories per Serving Information on Snack Consumption” by Andrea Heintz Tangari, (My) Myla Bui, Kelly L. Haws, and Peggy J. Liu
– “Trading On Up” An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers” by Chadwick J. Miller, Michael A. Wiles, and Sungho Park

Register for the February 7 JM Webinar Series
Join us for an upcoming webcast of JM authors sharing research insights from their recently published articles. We encourage you to invite your colleagues, students, and managerial colleagues that might be interested in these topics.
Register for the Webinar Here

Date: February 7, 2019
Time: 1:00 PM – 2:00 PM (Eastern)

Topics and Authors:

  • Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
    • Presenters: Michael Ahearne (University of Houston) and Raghu Bommaraju (Iowa State University)
    • Summary: “Improve the customer experience” is the rallying call of companies everywhere. Leaders know that a better customer experience drives sales, increases retention, and decreases price sensitivity. Companies go to great lengths to gain insight into their customers’ needs, using data analytics, surveys, focus groups, and interviews. One novel way to achieve this objective is to have a customer on the board of directors (COB), something only one in three B2B companies in the U.S. currently do. A new article in the Journal of Marketing examines this little-studied practice to determine whether having a customer on the board of directors positively or negatively impacts firm performance. Listen in for insights.
    • Read the full article
  • “Does It Pay to Be Real? Understanding Authenticity in TV Advertising”
    • Presenters: Maren Becker and Nico Wiegand (both from Cologne University, Germany)
    • Summary: “Be authentic!” is the watchword of today’s social sharing era. In fact, a recent survey found that 87% of global consumers said it was more important for companies to be authentic than innovate (72%) or deliver unique products (17%). Is authenticity truly a driver of product sales? A new study in the Journal of Marketing analyzes 323 television ads across 67 brands and four years to measure the impact of authenticity on the sales of fast-moving consumer goods. Join the webinar for findings.
    • Read the full article

Register to participate in author-focused “Meet the Journal of Marketing” webinars with JM editors on January 17
Participate in a webinar with the JM editors to learn more about publishing in the Journal of Marketing, including author tips and information about new initiatives.

  • Register for the January 17 webinar at 9AM EDT with Christine Moorman and Page Moreau
  • Register for the January 17 webinar at 5PM EDT with Christine Moorman and Harald van Heerde

Use and help create “JM Insights in the Classroom” materials to increase impact of JM article insights
This program is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in Journal of Marketing. To jumpstart this program, we asked the authors of JM award-winning papers to create slides with the key insights, which are searchable by course title. We invite all authors of JM articles published in the last ten years to submit slides. Click here to reach the launch insights and to learn how to submit your own.

JM-Research Development Workshops hit the road
The Journal of Marketing editors will host a series of workshop at universities around the world to further JM’s mission to develop research about real-world marketing questions. We will collaborate with universities that will provide financial, intellectual, and logistical support for the workshops. Email moorman@duke.edu if your university would like to sponsor a workshop.

TPM conference deadline for JM Special Issue on “New Technologies and Marketing” is January 15, 2019
Edited by Page Moreau, Donna Hoffman, Stefan Stremersch, and Michel Wedel, this Special Issue will showcase scholarship that examines the impact of new technologies on important marketing-related research questions. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Purely conceptual papers are welcome as are papers using any methodological approach. It is crucial that the papers address a real-world marketing question but the focus can be on the consumer, the firm, the market, competition, and societal/policy issues. Papers that develop incremental methodological or theoretical contributions to address highly specific, tactical, technical, or operational marketing problems are not a good fit with the Special Issue, nor are papers that simply apply current state-of-the-art methodologies (e.g., machine learning) to marketing problems.
The Journal of Marketing is collaborating with the 2019 Theory + Practice in Marketing (TPM) conference, hosted by Columbia University (May 16-18, 2019). The topics of the conference will be organized around the same topics of this Special Issue. The conference will be designed to offer authors feedback on their ideas and papers before submitting to the Special Issue. TPM submission details can be found here. Papers may be submitted to the Special Issue even if they are not part of the TPM conference. However, attendance at the conference is encouraged.

  • TPM conference submission deadline: January 15, 2019
  • TPM conference, Columbia University: May 16-18, 2019
  • Special Issue submission opening: June 15, 2019
  • Special Issue submission deadline: September 1, 2019