TOC: Mar Sci


Marketing Science, 37(6)

Analyzing Bank Overdraft Fees with Big Data
Xiao Liu, Alan Montgomery, and Kannan Srinivasan [Publisher] [Google Scholar]

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Pradeep K. Chintagunta, Marco Shaojun Qin, and Maria Ana Vitorino [Publisher] [Google Scholar]

Marketing Self-Improvement Programs for Self-Signaling Consumers
Richard Schaefer, Raghunath Singh Rao, and Vijay Mahajan [Publisher] [Google Scholar]

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
Jia Liu and Olivier Toubia [Publisher] [Google Scholar]

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans
Preyas S. Desai, Devavrat Purohit, and Bo Zhou [Publisher] [Google Scholar]

Exclusive Placement in Online Advertising
Amin Sayedi, Kinshuk Jerath, and Marjan Baghaie [Publisher] [Google Scholar]

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Asim Ansari, Yang Li, and Jonathan Z. Zhang [Publisher] [Google Scholar]

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Yufeng Huang and Bart J. Bronnenberg [Publisher] [Google Scholar]

An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail
Nan Yang [Publisher] [Google Scholar]