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Competitor orientation in successful SMEs: an exploration of the impact on innovation
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Between saying and http://dx.doi.org/ng is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
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Corporate social responsibility: a boon or bane for innovative firms?
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Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
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The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
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