TOC: J Strat Mar


Journal of Strategic Marketing, 27(1)

How do alternative strategic orientations influence social media performance?
Michael J. Valos, Felix T. Mavondo & Munyaradzi W. Nyadzayo [Publisher] [Google Scholar]

Competitor orientation in successful SMEs: an exploration of the impact on innovation
Michele O’Dwyer & Audrey Gilmore [Publisher] [Google Scholar]

Between saying and is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Brian D. Smith [Publisher] [Google Scholar]

Corporate social responsibility: a boon or bane for innovative firms?
Bilwa Dipak Upadhye, Gopal Das & Geetika Varshneya [Publisher] [Google Scholar]

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
Katherine Taken Smith [Publisher] [Google Scholar]

The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
Jialing Lin, Antonio Lobo & Civilai Leckie [Publisher] [Google Scholar]