TOC: J Mar Man


Journal of Marketing Management, 34(15/16)

Special Section: Marketing (as) Rhetoric

Marketing (as) rhetoric: an introduction
Chris Miles & Tomas Nilsson [Publisher] [Google Scholar]

Emoji rhetoric: a social media influencer perspective
Jing Ge & Ulrike Gretzel [Publisher] [Google Scholar]

‘Murketing’ and the rhetoric of the new sincerity
Stephen Dunne [Publisher] [Google Scholar]

Marketing Jihad: the rhetoric of recruitment
Michael Shaw & Priyantha Bandara [Publisher] [Google Scholar]

Marketing (as) Rhetoric: paradigms, provocations, and perspectives
Stephen Brown, Chris Hackley, Shelby D. Hunt, Charles Marsh, Nicholas O’Shaughnessy, Barbara J. Phillips, David Tonks, Chris Miles & Tomas Nilsson [Publisher] [Google Scholar]

General Articles

Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe
Stephen Brown & Pauric McGowan [Publisher] [Google Scholar]

Determinants and outcomes of superstitious beliefs: a multi-study approach
Jeremy J. Sierra, Michael R. Hyman & Anna M. Turri [Publisher] [Google Scholar]

Obesity: the link between stigma and perceived responsibility
Angelique Rodhain & Andrea Gourmelen [Publisher] [Google Scholar]