TOC: Psych Mar


Psychology & Marketing, 36(1)

Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us
Stéphane Ganassali

“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns
Shinhyoung Lee, Youjae Yi

The underdog trap: The moderating role of transgression type in forgiving underdog brands
Yaeri Kim, Kiwan Park, Seojin Stacey Lee

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions
Yong Seok Sohn, Kun Woo Yoo, Jin K. Han

Plausible versus implausible tensile price claim: Selective accessibility model approach
Jung Eun Lee

The effects of power on consumers’ evaluation of a luxury brand’s corporate social responsibility
Dae Ryun Chang, Joonsuk Jang, Hosun Lee, Myungwoo Nam