TOC: Psych Mar
Introduction
Psychology & Marketing, 36(1)
https://onlinelibrary.wiley.com/toc/15206793/2019/36/1
Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us
Stéphane Ganassali
“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns
Shinhyoung Lee, Youjae Yi
The underdog trap: The moderating role of transgression type in forgiving underdog brands
Yaeri Kim, Kiwan Park, Seojin Stacey Lee
Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions
Yong Seok Sohn, Kun Woo Yoo, Jin K. Han
Plausible versus implausible tensile price claim: Selective accessibility model approach
Jung Eun Lee
The effects of power on consumers’ evaluation of a luxury brand’s corporate social responsibility
Dae Ryun Chang, Joonsuk Jang, Hosun Lee, Myungwoo Nam