TOC: J Promo Man


Journal of Promotion Management, 25(1)

The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising
Veronika Papyrina [Publisher] [Google Scholar]

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction
Chen-Ying Lee [Publisher] [Google Scholar]

Conceptualizing the Roles of Founder Personality Traits in Startups’ Construction of Brand Identity
Lei Shi [Publisher] [Google Scholar]

Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions
Anli Xiao, Holly Overton & Ruobing Li [Publisher] [Google Scholar]

Consumer Culture and Political Ideology Plots in Social Media Campaigns
Adesegun Oyedele, Monica D. Hernandez & Kayla Backes [Publisher] [Google Scholar]

Affective Effects of Offering Options on Persuasiveness of Fear Appeals
Jennifer L. Lemanski & Jorge Villegas [Publisher] [Google Scholar]


An Assessment of Propagation Stickers in LINE Services to Promote: Toward a New Model of Diffusion Theory
Wen-Yu Tsao [Publisher] [Google Scholar]