The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising
–Veronika Papyrina [Publisher] [Google Scholar]

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction
–Chen-Ying Lee [Publisher] [Google Scholar]

Conceptualizing the Roles of Founder Personality Traits in Startups’ Construction of Brand Identity
–Lei Shi [Publisher] [Google Scholar]

Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions
–Anli Xiao, Holly Overton & Ruobing Li [Publisher] [Google Scholar]

Consumer Culture and Political Ideology Plots in Social Media Campaigns
–Adesegun Oyedele, Monica D. Hernandez & Kayla Backes [Publisher] [Google Scholar]

Affective Effects of Offering Options on Persuasiveness of Fear Appeals
–Jennifer L. Lemanski & Jorge Villegas [Publisher] [Google Scholar]

Reviews

An Assessment of Propagation Stickers in LINE Services to Promote: Toward a New Model of Diffusion Theory
–Wen-Yu Tsao [Publisher] [Google Scholar]

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