Revisit: TPM 2019


Theory + Practice in Marketing, New York City, 16-18 May 2019; Deadline 15 Jan

The Theory + Practice in Marketing (TPM) Conference is returning to its inaugural location and will be hosted at Columbia Business School in New York City on May 16-18, 2019. The 2019 TPM Conference ( once again seeks to increase the business relevance of research in marketing.

TPM 2019 is very pleased to be collaborating with the Journal of Marketing on a Special Issue that will examine the impact of new technologies on important marketing-related research questions.

To learn more about the goals of the Special Issue as well as the submission process for TPM (deadline: January 15, 2019) and the Special Issue (deadline: September 1, 2019), please review details in the Call for Submissions section of the TPM website.

The entire 2019 TPM conference is dedicated to exploring research on “New Technologies and Marketing” with the goal of improving knowledge on this critical topic and helping authors prepare for submission to the Special Issue. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Papers should examine real-world marketing questions in any of these areas.

The co-editors for the Special Issue, C. Page Moreau (University of Wisconsin-Madison), Donna L. Hoffman (George Washington University), Stefan Stremersch (Erasmus University and IESE), and Michel Wedel (University of Maryland), will select papers for the TPM conference and will attend the conference in order to offer feedback. Other Editors, Associate Editors, and Editorial Review Board members from the Journal of Marketing will also be present to provide feedback to authors.

We look forward to hosting you in May.

Bernd Schmitt, Don Lehmann, and Sunil Gupta
Co-Chairs, TPM 2019

Matthew Quint TPM event manager