TOC: J Hist Res Mar


Journal of Historical Research in Marketing, 10(4)

The business of government is advertising
Inger L. Stole

Visualizing Winchester: a brand history through iconic Western images
Terrence H. Witkowski

Lessons from nearly a century of the brand management system
Isabelle Aimé, Fabienne Berger-Remy, and Marie-Eve Laporte

From servants to spokesmen
Blaine J. Branchik and Judy Foster Davis

Propaganda as marketing
Elin Gardeström

Selling the concept of brands: the Swedish advertising industry and branding in the 1920s
Elin Åström Rudberg