TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 10(4)
https://www.emeraldinsight.com/toc/jhrm/10/4
The business of government is advertising
Inger L. Stole
Visualizing Winchester: a brand history through iconic Western images
Terrence H. Witkowski
Lessons from nearly a century of the brand management system
Isabelle Aimé, Fabienne Berger-Remy, and Marie-Eve Laporte
From servants to spokesmen
Blaine J. Branchik and Judy Foster Davis
Propaganda as marketing
Elin Gardeström
Selling the concept of brands: the Swedish advertising industry and branding in the 1920s
Elin Åström Rudberg