Cross-Cultural Relationship Management


International Symposium/Workshop, Chengdu, China, 28-30 Jun 2019; Deadline 15 Mar

International Symposium/Workshop on Cross-Cultural Relationship Management
Call for Paper and Abstract 

June 28-30, 2019, Sichuan University, Chengdu, China
Submission Deadline: March 15, 2019


Symposium Co-chairs

  • Professor Cheng Lu Wang, Chair of the Department of Marketing, University of New Haven, Guest Editor of Industrial Marketing Management
  • Professor Fumin Dun?Executive Depute Dean, College of Business, Sichuan University
  • Professor Yongge Niu, Chair of Department of Marketing and E-Commerce, Sichuan University

Following the call for papers for the special issue of Cross-Cultural Relationship Management in Industrial Marketing Management (please click the link for Call for Paper at IMM-Special Issue), we are delighted to invite researchers from multi-disciplines who are interested in cross-cultural relationship management to present their abstracts/full papers during the three-day symposium/workshop. The symposium will be held at Sichuan University, Chengdu, China on June 28-30.

The symposium/workshop is in line with the theme and topics of the aforementioned IMM special issue. Authors who intend to submit their manuscript to this IMM special issue are particularly encouraged to attend the symposium, which provides authors a better chance to receive feedback and constructive comments from peer researchers and special issue guest editors. Meanwhile, all researchers and practitioners in the related fields (Marketing, Management, Economics, psychology and Sociology) are more than welcome to attend the symposium and disseminate their knowledge and cutting-edge research findings.

With a focus on the cross-nation and cross-cultural theme of the IMM special issue, specific topics may include, but are not limited to the following:

  • The role of relationship marketing, guanxi and managerial ties in supply chains
  • Relational quality management in business-to-business network
  • Relationship marketing, firm innovation and business performance
  • The shared goals, interdepended and value co-creation
  • The role of affective investment in channel relationships
  • The influence of institutional environment and corporate culture
  • Long-term orientation and opportunistic behavior among channel members
  • The impact of cultural distance and cultural dimensions (e.g., power distance, individualism/collectivism, uncertainty avoidance, masculinity/femininity, indulgence/restraint and long-term/short-term orientation)
  • The double-edged sword effect of networks relations
  • Incentive structure that encourage and reward long-term cooperation
  • The mechanism that provides safeguards to prevent opportunism
  • The effectiveness of legalism and trust in relationship management
  • Contractual obligation and relational obligation as governance strategies
  • The interaction of trust and legalism in B2B channel relationship management
  • The benefits of financial, informational, social and emotional support in managerial ties and relationship management
  • Corporate responsibility in business-to-business relationships
  • Corporate culture, management styles and conflict solutions
  • The emerging role of digital marketing and social media in contemporary supply chain relations

The aims of the symposium/workshop are to:

  • Meet and share research in the cross-cultural relationship management context with special issue guest editors and other researchers
  • Enable authors to present, discuss and receive feedback on their papers prior to final submission to the special issue.
  • Improve the quality of papers and ultimately maximize authors’ chances of final acceptance in the IMM special issue.
  • Interact with scholars and business practitioners in professional networks

This symposium registration fee is $300 (for early bird) before April 30, 2019 and $350 for on-site registration. Papers presented in the conference will be fully considered for publication in the IMM special issue after revisions through the IMM website online submission system before the July 31, 2019 deadline.

Key information:

  • Acceptance will be based on the relevance and contribution of papers to topics of the IMM special issue and on the level of contributions to this area of research.
  • Deadline for submission of paper/abstract to the symposium/workshop: March 15, 2019.
  • Notification of acceptance will be sent out before or by April 5, 2019
  • The symposium/workshop is on June 28-30, 2019, plus one-day field trip to visit local businesses. Please register your symposium attendance as soon as possible but no later than April 30, 2019.

Either full papers/work in progress or abstracts for the workshop should be submitted to the secretary of conference organizing committee at For any inquiries, please contact the Professor Cheng Lu Wang, the co-chair of the symposium at

Secretary of Organizing Committee:

Dr. Liying Zhou, Assistant Professor, E-mail: Tel.: 13266584673?
Dr. Pan Zhang, Assistant Professor, E-mail? Tel.: 18227687081

More detail of conference and hotel information will be available soon at the conference website (TBA).