TOC: J Prod Brand Man


Journal of Product & Brand Management, 27(5)

Cleopatra Veloutsou and Francisco Guzman

The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures
Leonidas Hatzithomas, Panagiotis Gkorezis, Athina Y. Zotou, and George Tsourvakas

Blending the past and present in a retro branded music concert: the impact of nostalgia proneness
Damien Hallegatte, Myriam Ertz, and François Marticotte

Seeing through touch: a conceptual framework of visual-tactile interplay
Andreas Aldogan Eklund and Miralem Helmefalk

Parent brands’ influence on co-brand’s perception: a model-based approach
Daniel Böger, Pascal Kottemann, and Reinhold Decker

Are multiple brand endorsements economically effective?
Arpita Agnihotri, Saurabh Bhattacharya, and Satya Prasad V.K.

An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions
Sabrina M. Hegner, Ardion D. Beldad, and Ruth Hulzink

Emotional intelligence, external emotional connections and brand attachment
Anna J. Vredeveld

Brand equity, risk and return in Latin America
Marta Olivia Rovedder de Oliveira, Aline Armanini Stefanan, and Mauri Leodir Lobler

Are they willing to work for you? An employee-centric view to employer brand attractiveness
Lorena Ronda, Carmen Valor, and Carmen Abril