Revisit: The Beauty of B2B Marketing


Business Marketing Management-EMAC Conference, Berlin, 27-29 Jun 2019; Deadline 31 Jan

Dear Colleagues,

The 9th BMM-EMAC Biennial International Conference on Business Market Management in conjunction with the 24th CBIM International Conference will be hosted by the Freie Universität Berlin on June 27-29, 2019. The conference, under the motto “The Beauty of B2B Marketing”, is a forum for marketing professionals to come together to share and discuss their ideas on the study and practice of business market management. Therefore, we invite you to join the conference and experience the beauty of B2B Marketing as well as Berlin.

As part of the conference a Doctoral Colloquium will be taking place. The Colloquium enables students to interact with prominent faculty and young, promising scholars. It will be held at Freie Universität Berlin, located Arnimallee 11, 14195 Berlin. The Colloquium kicks off with dinner on June 26, 2019 and ends mid-day on June 27, 2019, immediately before the BMM-EMAC Biennial International Conference. PhD students are also encouraged to attend the Conference (June 27-29). 

The deadline for submitting the 3-5 page abstracts is January 31, 2019. For further details please see the call for papers , visit the conference website or email Michael.kleinaltenkamp(at)


Michael Kleinaltenkamp

Prof. Dr. Dr. h.c. Michael Kleinaltenkamp


Freie Universität Berlin

Fachbereich Wirtschaftswissenschaft, Marketing-Department

(School of Business & Economics, Marketing Department)

Arnimallee 11, 14195 Berlin (Germany)

Tel.: +49 30 838-52493

Fax: +49 30 838-4 54526