The Premier Award
Introduction
This 2018 Journal of Global Scholars of Marketing Science award goes to Scott Armstrong and Kesten Green
The Journal of Global Scholars of Marketing Science awards its first Premier Award to:
‘Forecasting methods and principles: Evidence-based checklists’ by J. Scott Armstrong and Kesten C. Green
The Premier Award goes out to the most outstanding article published in the year.
The winning paper of 2018 is currently free to view and access until 31 December 2019
2018
Forecasting methods and principles: Evidence-based checklists
J. Scott Armstrong and Kesten C. Green