Academic Excellence Committee Chair: Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.

Publication Opportunities of Sponsoring Journals

JOURNAL OF BUSINESS RESEARCH

Journal of Business Research will consider papers selected as the best papers presented in ‘Digital and Social Media Marketing and Management in Fashion Industry’ track of 2019 GFMC at Paris for possible inclusion in the review process of a special issue of JBR on ‘Digital and Social Media Marketing and Management in Fashion Industry’ planned for 2019 GFMC at Paris. If you want your paper to be considered for possible publication in this JBR special issue, please submit your paper to the co-chairs of ‘Digital and Social Media Marketing and Management in Fashion Industry’ track of 2019 GFMC at Paris. Guest Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. Prof. Benjamin Voyer, L’Oréal Professor of Creativity Marketing, Department of Marketing, ESCP Europe Business School, 527, Finchley Road, London NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 7946 92 95 84.

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising will publish a special issue on ‘New Insights on Digital and Social Media Advertising’ with best papers presented at IJA special track called ‘New Insights on Digital and Social Media Advertising’ in 2019 GFMC, Pairs. Guest Editor: Prof. Juran Kim, Associate Professor of Marketing, Department of Business Administration, College of Business, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, e-mail: jrkim@jj.ac.kr.

INDUSTRIAL MARKETING MANAGEMENT

1. Special Track for IMM Regular Issue

Selected papers from the submissions to ‘Global Business-to-Business Culture & Fashion Markets’ track of ‘2019 Global Fashion Management Conference at Paris’ will be considered for possible publication in a regular issue of Industrial Marketing Management. Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

2. B2B Innovative Digital Marketing Symposium

Presented paper in this symposium will get tips to improve their papers which can be submitted to a special issue of Industrial Marketing Management on ‘Innovative Digital Marketing Management in B2B Markets’. Please submit your extended abstracts to the Symposium Co-Chairs: Prof. Youngchan Kim, Marketing Area, School of Business, Yonsei University, Seoul, Korea, youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639. Prof. Kyung Hoon Kim, College of Business, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Hakil Moon, Dept. of Marketing, 469 Owen Building, Eastern Michigan University, Ypsilanti, MI  48197, USA, hmoon3@emich.edu, Tel: 734-487-3323.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (SSCI) will publish a special issue on ‘Fashion Marketing in 2020’ with the selected papers presented in the track called ‘Luxury Branding’ of 2019 GFMC at Paris. Please submit your extended abstract to the chair of this track. Track Chair: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937.

2019 GAMMA Doctoral Colloquium

GAMMA in collaboration with ESCP Europe and Korean Scholars of Marketing Scholars will organize ‘2019 GAMMA Doctoral Colloquium’ on ‘Marketing and Management in Global Fashion World’ for doctoral students in marketing and management in fashion related areas. The colloquium will be held at ESCP Europe, Paris on July 11, 2019. The colloquium provides outstanding doctoral students who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing and management in global fashion disciplines. All topics and methodological approaches within the broad field of fashion marketing and management will be considered. Students will discuss their research with their fellow students and with track advisers, who are renowned experts in the field. All participants will receive a certificate of attendance. Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business and Economics, Loughborough University, Ashby Road, Loughborough, Leciestershire LE11 3TU, United Kingdom, j.w.cadogan@lboro.ac.uk, Tel: +44 (0) 1509 228846. Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

Meet the Editors

Roland T. Rust (Editor of International Journal of Research in Marketing), Distinguished Professor and David Bruce Chair in Marketing, Robert H. Smith School of Business, University of Maryland, USA.

C. Anthony Di Benedetto (Editor-in-Chief of Industrial Marketing Management), Fox School of Business, Temple University, 1801 Liacouras Walk, Philadelphia, PA 19122-6083, USA.

Constantine Katsikeas (Editor of Journal of International Marketing), Arnold Ziff Research Chair Professor in Marketing and International Management, Leeds University Business School, University of Leeds, UK.

Charles R. Taylor (Editor of International Journal of Advertising), John A. Murphy Professor of Marketing, College of Commerce and Finance, Villanova University, USA.

John Cadogan (Editor of International Marketing Review), School of Business and Economics, Loughborough University, Leicestershire, UK.

Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea.

Arch G. Woodside (Editor-in-Chief of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University, Perth, Australia. arch.woodside@curtin.edu.au.

Ian Phau (Editor of Asia Pacific Journal of Marketing and Logistics), School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937.

Kihan Kim (Editor-in-Chief of Journal of Global Sport Management), Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr,Tel: +82-2-880-7792.

Tracks and Track Chairs

Luxury Consumption and Culture: Dr. Yuri Seo, Senior Lecturer, Department  of Marketing, The University  of Auckland  Business  School, Private Bag 92019, Auckland 1010, New Zealand, y.seo@auckland.ac.nz, Tel: +64 21 180 5739. Dr. Jungkeun Kim, Senior Lecturer of Marketing, Faculty of Business & Law, Auckland University of Technology, Room WY 424, AUT City Campus, 120 Mayoral Drive, Auckland 1010, New Zealand, jungkeun.kim@aut.ac.nz, Tel: +64 9 921 9999. Dr. Felix Septiant, Lecturer in Marketing at the University of Auckland Business School, OWEN G GLENN BUILDING – Bldg 260 Level 4, Room 408 12 GRAFTON RD AUCKLAND 1010 New Zealand, f.septianto@auckland.ac.nz, Tel: +64 9 923 3921.

Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management): Prof. C. Anthony Di Benedetto, Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

Corporate Identity, Branding, and Reputation as Success Factors for Fashion Marketing: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.

Cross-cultural and International Marketing: Prof. John Cadogan, School of Business and Economics, Loughborough University, J.W.Cadogan@lboro.ac.uk, Tel: +44-1509-228846. Prof. Nina Michaelidou, School of Business and Economics, Loughborough University, Loughborough, LE11 3TU, N.Michaelidou@lboro.ac.uk, TEL: +44 (0)1509 222435, UK.

Relationship Marketing in Fashion and Art Context: Real and Virtual Worlds: Prof. Sandra Loureiro, Marketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forças Armadas, 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel: +351 217903000, Fax: +351 217964710.

Digital and Social Media Marketing and Management in Fashion Industry: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. Prof. Benjamin Voyer, L’Oréal Professor of Creativity Marketing, Department of Marketing, ESCP Europe Business School, 527, Finchley Road, London NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 7946 92 95 84.

Fashion Branding and Retailing in a Sustainable Environment: Prof. Gaetano Aiello, Dept. of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, gaetano.aiello@unifi.it,Tel: +39 055 2759726, Fax: +39 055 2759737. Prof. Raffaele Donvito, Dept. of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, raffaele.donvito@unifi.it Tel: +39 055 2759679, Fax: +39 055 2759737.

Fashion, Technologies, and Happiness: Prof. Eun Young Kim, Dept. of Fashion Design Information, Chungbuk National University, 410 Seongbong-ro, Heungduk-gu, Cheongju, Chungbuk, Republic of Korea, eunykim@chungbuk.ac.kr, Tel: +82 43 261 2780, Fax: +82 43 261 2792.

Sustainability in Fashion Management: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, rschellhase@t-online.de Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491, Fax: +49-7141-4875911.

Branded Wine Marketing and Fine Wines: Prof. LECAT Benoit, Department Head; Professor, Wine Business, California Polytechnic State University, blecat@calpoly.edu Building 11, Room 217, San Luis Obispo, California 93407, Tel: 805-756-7308.

Industry 4.0 and Innovation Strategy: Prof. Jina Kang, Technology Management Economics and Policy Program (TEMEP) & Department of Industrial Engineering, Seoul National University, Seoul 151-742, Republic of Korea, profkang@snu.ac.kr, http://jinakang.snu.ac.kr, Tel: +82-2-880-5109, Fax: +82-2-872-8359.

New Technologies, Market Understanding and Fashion Marketers’ Decision Making: Prof. Simone Guercini, Dept. of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, simone.guercini@unifi.it Tel: +39 055 2759704, Fax: +39 055 2759737.

Sustainability and luxury brand in digital marketing communication: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766.

Social media and customer participation in Fashion and Luxury: Prof. Gwarlann de Kerviler, Department of Management, IESEG School of Management, Lille, France, g.dekerviler@ieseg.fr.

Global and Cross-Cultural Fashion Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., csk@lubs.leeds.ac.uk, Tel: +44-113-343-2624, Fax: +44-113-343-4885. Prof. Stavroula Spyropoulou, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., ss@lubs.leeds.ac.uk, Tel: +44-113-343-6814, Fax: +44-113-343-4885.

Sustainability Marketing in Fashion and Luxury Industry: Prof. Moon Young Kang, KAIST Business School, KAIST, Republic of Korea, mkang@business.kaist.ac.kr, Tel: +82-2-958-3328.

New Insights on Digital and Social Media Advertising: Prof. Juran Kim, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, and Associate Professor, School of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.

Big data and marketing analytics in fashion industry: Prof. Kacy Kim, Department of Marketing, Love School of Business, Elon University, 2075 Campus Box, Elon, NC 27244, USA, kkim2@bryant.edu, Tel. +1-336-278-5296. Prof. Jaihak Chung, Professor, Business School, Sogang University, Matheo Hall 503, Shin Soo Dong, Mapo Gu, Republic of Korea, jaihak@sogang.ac.kr, Tel: +82-2-705-8859, Fax: +82-2-705-8519.

Fashion marketing in emerging economies: Prof. Udo Wagner, Faculty of Business, Economics and Statistics, University of Vienna, A-1090 Vienna, Oskar Morgenstern Platz 1, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 12.

Luxury Branding: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937.

Art and Fashion: Collaborated Design and Marketing: Prof. Sang Hoon Kim, Business School, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Bldg 58, Room 612, Seoul National University, Seoul, 08826, Korea. profkim@snu.ac.kr, Tel: +82-2-880-6934.

The Body: Fashion and Physique: Prof. Maria Kniazeva, Professor of Marketing, School of Business Administration, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.

Fashion and Advertising: Prof. Sukki Yoon, Department of Marketing, College of Business, Bryant University, Smithfield, RI 02917, U.S.A. syoon@bryant.edu,Tel. +1-401-232-6997 Fax. +1-401-232-6435. Prof. Marat Bakpayev, Labovitz School of Business & Economics, University of Minnesota Duluth, 335E LSBE, 1318 Kirby Drive, Duluth, MN 55812, U.S.A.. mbakpaye@d.umn.edu, Tel:+1-218-726-8483.

Information Technology and Fashion: Prof. Yeolib Kim, Graduate School of Technology & Innovation Management, UNIST, 10, Techno saneop-ro 55beon-gil, Nam-gu, Ulsan 44776, Republic of Korea. yeolib.kim@unist.ac.kr, Tel: +82-(0)52-217-3189.

Luxscape: Luxury Brands, Sustainability and Innovation in Luxury Capitals: Prof. Serena Rovai, La Rochelle Business School, Marketing Department, 102, Rue de Coureilles, La Rochelle, France. rovais@esc-larochelle.fr . Tel:+33623353982.

Culture, Communication, and Sport Management: Prof. Kihan Kim, Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792.

Strategy & Innovation in Fashion and Luxury: Prof. Jonas Hoffmann, jonas.hoffmann@skema.edu, Prof. Ivan Coste-Manière, ivan.costemaniere@skema.edu, SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, Tel: +33 (0)4 93 44 15, Fax: +33 (0)4 93 65 45 24.

Social Media and Fashion Marketing: Prof. Dr. Jikyung (Jeanne) Kim, IE University, Campus de Santa Cruz la Real, Cardenal Zúñiga, 12, jeanne.kim2@ie.edu, Tel: +34-921-415-343. Prof. Jeeyeon Kim, Yonsei School of Business, Department of Marketing, Yonsei-ro 50, Seodaemun-gu, Seoul 03722, Korea, k.ashley@yonsei.ac.kr, Tel. +82-10-3206-7036.

Pricing and Promotions in the Fashion Industry: Prof. Seongsoo (Simon) Jang, Cardiff Business School, Cardiff University, S46, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK, jangs@cardiff.ac.uk, Tel: +44-292-087-4552

Submission Guidelines

The 2019 Global Fashion Management Conference is pleased to have electronic submission for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track. A word document containing the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically. For those who do not have access to e-mail, you may send four hard copies of the manuscript to one of the appropriate track chairs.

Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA (http://www.gammaconference.org/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.

For More Information:

GENERAL SECRETARY

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

PROCEEDINGS

Editor of Proceedings: Prof. Jeonghye Choi, Marketing Area, School of Business, Yonsei University, Seoul, Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2123-6575, Fax: +82-2-2123-8639.

Assistant to the Proceedings Editor: Yeolim Yoon, Yonsei Univesity, yeolim.yoon@yonsei.ac.kr

Conference Homepage: http://gammaconference.org/2019/

For More Information:

Central Office

Global Alliance of Marketing & Management Associations

Yonsei University, Seoul, Republic of Korea

e-mail: gammacentraloffice@gmail.com

Tel: +82 2 2123 8361; Fax: +82 55 263 9096