TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 28(2)

Undergraduate choice of major and major satisfaction: an expanded role for personality measures
Andrew Pritchard, Julie Fudge, Elizabeth Crisp Crawford & Jeremy Jackson [Publisher] [Google Scholar]

Marketing your university on social media: a content analysis of Facebook post types and formats
Adam Peruta & Alison B. Shields [Publisher] [Google Scholar]

Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education
Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe & Anna Mary Cooper [Publisher] [Google Scholar]

Co-creation in higher education: towards a conceptual model
Mollie Dollinger, Jason Lodge & Hamish Coates [Publisher] [Google Scholar]

Media relations and universities: an assessment of digital newsrooms
Nicole M. Lee & Patrick F. Merle [Publisher] [Google Scholar]

A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
Melissa James-MacEachern [Publisher] [Google Scholar]

Student-perceived organizational support and perceived employability in the marketing of higher education
Irene Trullas, Pep Simo, Oriol R. Fusalba, Angels Fito & Jose M. Sallan [Publisher] [Google Scholar]

High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
Udo Rainer Gottlieb & Amanda Beatson [Publisher] [Google Scholar]