EMAC Colloquium 2019


Hamburg, 27-28 May 2019; Deadline 23 Jan

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Hamburg, are organising the 32nd Colloquium for doctoral students in marketing.

The Colloquium will be held in Hamburg, Germany, on May 27-28, 2019 prior to the 48th EMAC Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.


Kapil Tuli (Singapore Management University, Singapore)


Marketing Research – Intermediate/Advanced

Chair: Arvind Rangaswamy (PennState University, USA)

Co-chairs: P. K. Kannan (University of Maryland, USA) and Els Gijsbrechts (Tilburg University, the Netherlands)

Marketing Research – Beginner

Chair: Katrijn Gielens (UNC Kenan-Flagler Business School, USA)

Co-chair(s): Karen Gedenk (University of Hamburg, Germany) and Renana Peres (The Hebrew University of Jerusalem)

Marketing Strategy – Intermediate/Advanced

Chair: Ajay Kohli (Georgia Institute of Technology, USA)

Co-chairs: Bernie Jaworski (Claremont Graduate University, USA) and Lisa Scheer (University of Missouri, USA)

Marketing Strategy – Beginner

Chair: Stefan Wuyts (Koç University, Turkey)

Co-chairs: Kenneth Wathne (Stavanger University, Norway) and Steven Seggie (ESSEC Business School, France)

Consumer Behavior – Intermediate/Advanced

Chair: Stijn van Osselaer (Johnson at Cornell University, USA)

Co-chairs: Vicki Morwitz (NYU, USA) and Eileen Fischer (York University, Canada)

Consumer Behavior – Beginner

Chair: Steven Sweldens (Erasmus University, Netherlands)

Co-chairs: Elizabeth Cowley (University of Sydney, Australia) and Rik Pieters (Tilburg University, the Netherlands)

Submission Deadline: January 23, 2019 (15:00 CET Time)

For more information about the Doctoral Colloquium and application, please see the announcement


Should you have any question, please contact Anne-Laure Marteaux, EMAC Executive Secretary.

We look forward to your submission!

Best regards,

Kapil Tuli, EMAC Doctoral Colloquium Chair
Anne-Laure Marteaux, EMAC Executive Secretary