Bringing Institutional Theory to Marketing
Conference and special issue of Macromarketing, Paris, 6-7 June 2019; Deadline 24 Feb
2nd edition of the “Bringing Institutional Theory to Marketing” Conference (+ Special issue of Journal of Macromarketing)
After a successful first edition in 2017, we are pleased to announce the organization of a second edition of the “Bringing Institutional Theory to Marketing” conference (NITMKG 2019), hosted at ISC Paris Business School, France, 6-7 June 2019.
This second edition aims to continue to build a community and to develop scholarship at the intersection of neo- institutional theory and marketing.
Selected papers of the conference will be considered for publication of a Special Issue in Journal of Macromarketing.
24 February 2019 – Submission of short papers (around 2000 words)
11 March 2019 – Notifications of acceptance/rejection + Online registration opens
More details here:https://nitmkg2.sciencesconf.org/