Bringing Institutional Theory to Marketing


Conference and special issue of Macromarketing, Paris, 6-7 June 2019; Deadline 24 Feb

2nd edition of the “Bringing Institutional Theory to Marketing” Conference (+ Special issue of Journal of Macromarketing)

After a successful first edition in 2017, we are pleased to announce the organization of a second edition of the “Bringing Institutional Theory to Marketing” conference (NITMKG 2019), hosted at ISC Paris Business School, France, 6-7 June 2019.

This second edition aims to continue to build a community and to develop scholarship at the intersection of neo- institutional theory and marketing.

Selected papers of the conference will be considered for publication of a Special Issue in Journal of Macromarketing.

Important dates:

24 February 2019 – Submission of short papers (around 2000 words)

11 March 2019 – Notifications of acceptance/rejection + Online registration opens

More details here: