TOC: J Soc Mar


Journal of Social Marketing, 8(4)

Social marketing and social movements: creating inclusive social change coalitions
Lauren Gurrieri, Ross Gordon, Jo Barraket, Andrew Joyce, and Celia Green

Examining the ParticipACTION brand using the brand equity pyramid
Alexander Lithopoulos, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, and Amy E. Latimer-Cheung

Social advertisements for public health and epidemic dynamics
Beatriz Casais and João F. Proença

Weighing the odds: an exploration of resistance to obesity and overweight
Denise Conroy, Sandra D. Smith, and Catherine Frethey-Bentham

Increasing women’s participation in the STEM industry
Enav Friedmann