Marketing Science 2019


ISMS Marketing Science Conference, Rome, 20-22 Jun 2019; Deadline 8 Feb

Call for Papers

41st Annual ISMS Marketing Science Conference (2019)

Hosted by: NYU-Stern and University of Roma Tre – Department of Business Studies

Location: Department of Business Studies, University of Roma Tre, Rome, Italy


Conference Co-Chairs: Tülin Erdem and Russ Winer, NYU Stern; Alberto Pezzi, University of Roma Tre; Luca Petruzzellis, University of Bari Aldo Moro

Advisory Committee: Xinyu Cao, Masakazu Ishihara, Xiao Liu, Raluca Ursu-Andrea Bonezzi and Minah Jung (Behavioral Track Co-Chairs)

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems. Topics include but are not restricted to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, internet marketing, global marketing, marketing & society, big data, mobile targeting analytics, machine learning and algorithm, artificial intelligence, choice models, game theory, structural models, randomized control trials.

For the first time in its history, the ISMS Marketing Science Conference will feature a dedicated BEHAVIORAL TRACK. The consumer behavior track will feature research in consumer psychology that sheds light on substantial marketing problems. This track will feature a diverse set of approaches and research methodologies that are relevant to the study of consumer psychology, including experimental research, survey research, or conceptual research.

The conference begins Thursday morning on June 20, 2019, and closes on Saturday afternoon, June 22, 2019. Multiple concurrent sessions are planned during the conference days. Parallel sessions run from 9:00 AM to 5:30 PM on June 20th to June 22nd. Receptions or dinner will be held in the evening from 8 PM to about 11 PM. Breakfast on June 20th to 22th runs from 8:00 AM to 9:00 AM in the lobby of the University of Roma Tre– Via Silvio D’Amicco 77.

Full information available at