TOC: Psych Mar


Psychology & Marketing, 35(11)

Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions
Sorim Chung, Thomas Kramer, Elaine M. Wong

Motivations for posting online reviews in the hotel industry
Helena Martins Gonçalves, Graça Miranda Silva, Telma Gomes Martins

The perils of self-brand connections: Consumer response to changes in brand meaning
Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, Gavan J. Fitzsimons

Examining customer-created guilt in a service context
Kathrynn R. Pounders, Julie Guidry Moulard, Barry J. Babin

Going green to be morally clean: An examination of environmental behavior among materialistic consumers
Yihui (Elina) Tang, Christian Hinsch

Application of GREEN scale to understanding US consumer response to green marketing communications
Ainsworth A. Bailey, Aditya S. Mishra, Mojisola F. Tiamiyu