TOC: J Strat Mar


Journal of Strategic Marketing, 26(8)

Atmospheric excitement, customers’ moods and gender: A study of young shoppers
L. Lucia-Palacios, R. Pérez-López & Y. Polo-Redondo [Publisher] [Google Scholar]

It takes two to tango: mobilizing strategic, ordinary, and weak resources at the base of the pyramid
Vegar Lein Ausrød [Publisher] [Google Scholar]

Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
Philippe Massiera, Audrey Gilmore & Mohamed Sellami [Publisher] [Google Scholar]

Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment
Mujahid Mohiuddin Babu [Publisher] [Google Scholar]

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli & Philip J. Kitchen [Publisher] [Google Scholar]

RETRACTED ARTICLE: Brand love: fiction or reality?
Abdul Haseeb Chaudhary [Publisher] [Google Scholar]