Atmospheric excitement, customers’ moods and gender: A study of young shoppers
–L. Lucia-Palacios, R. Pérez-López & Y. Polo-Redondo [Publisher] [Google Scholar]

It takes two to tango: mobilizing strategic, ordinary, and weak resources at the base of the pyramid
–Vegar Lein Ausrød [Publisher] [Google Scholar]

Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
–Philippe Massiera, Audrey Gilmore & Mohamed Sellami [Publisher] [Google Scholar]

Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment
–Mujahid Mohiuddin Babu [Publisher] [Google Scholar]

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
–Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli & Philip J. Kitchen [Publisher] [Google Scholar]

RETRACTED ARTICLE: Brand love: fiction or reality?
–Abdul Haseeb Chaudhary [Publisher] [Google Scholar]