Using Experiential Client-Based Projects in Sport Sales Courses
–David Pierce (Indiana University-Purdue University Indianapolis, Indianapolis, USA) [Publisher] [Google Scholar]

A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)
–Hussein Moselhy Sayed Ahmed (Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt) [Publisher] [Google Scholar]

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective
–Harvey B Markovitz (Pace University, New York City, USA), Mary M. Long (Pace University, New York City, USA), Deborah Fain (Pace University, New York City, USA), Dennis Sandler (Pace University, New York City, USA) [Publisher] [Google Scholar]

Does Instructor’s Use of Self-Authored Cases vs. Other Cases in Teaching Lead to More Effective Learning?: Instructor’s Use of Self-Authored Cases vs. Other Cases
–Ardhendu Shekhar Singh (Symbiosis School of Banking and Finance, Symbiosis International (Deemed University), Pune, India), Sonal Shree (Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India), Sanjai K Parahoo (Hamdan Bin Mohammed Smart University, Dubai, United Arab Emirates) [Publisher] [Google Scholar]

For full copies of the above articles, check for this issue of the International Journal of Marketing and Sales Education (IJMSE) in your institution’s library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: www.igi-global.com/isj.

CALL FOR PAPERS

Mission of IJMSE:

The International Journal of Marketing and Sales Education (IJMSE) aims to provide a globally inclusive space for academics, administrators, and practitioners to share contributions that address compelling topics in marketing and sales education. Focused on both teaching and learning, IJMSE will feature content that leverages a truly diverse and inclusive community of contributors authors, associate editors, and editorial review board members sharing an appreciation for distinctive approaches for advancing marketing and sales.

Coverage of IJMSE:

IJMSE welcomes empirical research, conceptual scholarship, literature reviews, invited commentaries, and book and software reviews related to teaching and learning in marketing and sales education.

Topics Covered

Topics to be featured in IJMSE include, but are not limited to, the following:

• Andragogy (e.g., adult learners)
• Client-sponsored projects
• Cultural differences within and across countries
• Diversity, inclusion, and global exposure
• Ethics, morality, and academic honesty
• Experiential learning and service learning
• Immersion experiences (e.g., international study tours, internships)
• Intersections among fields and sub-fields (e.g., sales, retailing, social media, sport)
• Launching new programs and curricula
• Mission-based education (e.g., business school, college, university, accrediting body)
• Online learning and software technology (e.g. apps, simulations)
• Pedagogy (e.g., traditional undergraduates)
• Sales training and professional development (e.g., leadership, negotiation, selling)
• Teaching innovations for undergraduate, graduate, doctoral, and executive education
• Veterans training programs and initiatives

Interested authors should consult the journal’s manuscript submission guidelines:

http://www.igi-global.com/calls-for-papers/international-journal-marketing-sales-education/175205

Published: Semi-Annually in Print and Electronically
ISSN: 2572-4851; EISSN: 2572-4843;
Published by IGI Global Publishing, Hershey, USA
www.igi-global.com/ijmse
Editor-in-Chief: Brent Smith (Saint Joseph’s University, USA)

Note: The International Journal of Marketing and Sales Education (IJMSE) has an Open Access option, which allows individuals and institutions unrestricted access to its published content. Unlike traditional subscription-based publishing models, open access content is available without having to purchase or subscribe to the journal in which the content is published. All IGI Global manuscripts are accepted based on a double-blind peer review editorial process.

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