Call for Presentations Deadline Approaching – Now November 12!
It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.
Submit work for presentation in Houston March 27-29 at an exclusive conference that addresses these rapidly evolving times. The 2nd Interactive Marketing Research Conference builds on the strong start by the inaugural conference to be the premier conference for digital and direct marketing and a unique event of interest to all researchers.
It is further intended to support the Journal of Interactive Marketing, and promote high-quality research in interactive marketing.
Research submissions must be in the form of no more than 10
PowerPoint slides.
Sponsors:
Center for Retailing Studies | Mays Business School | Texas A&M; University
Journal of Interactive Marketing | Marketing EDGE
