https://www.emeraldinsight.com/toc/jhrm/10/3

Editorial
Rohit Varman and Nikhilesh Dholakia

The political economy of branding: khadi, colonialism and Indian nationhood
Nirali Shah

Cultural branding in India: the case of Godrej “Storwel” cupboards (1944-1991)
Harini Alladi

Through the eyes of an artist: consumption ethos and commercial art in Bengal
Anisha Datta

Dwarkanath Tagore as a pioneering entrepreneur of India
Abhijit Roy

Negotiation and resistance: a history of consumption in British India
Hari Sreekumar

The four eras of “marketing” in twentieth century India
Chinmay Tumbe and Isha Ralli

From bazaar to Big Bazaar
Chinmay Tumbe and Shashank Krishnakumar

Towards an early history (1955-1975) of marketing research in India
Ravi Parameswaran and Krishna Parameswaran

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