https://link.springer.com/journal/41262/25/6

Commentary

Twenty-five years of the Journal of Brand Management
Joachim Kernstock & Shaun M. Powell

Journal of Brand Management: year end review 2018
Shaun M. Powell

How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens

The brand experience extended model: a meta-analysis
Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Diego Costa Pinto

Examining the meanings and consumption of sport licensed products through team identification
Artemisia Apostolopoulou & Dimitra Papadimitriou

Trajectories of brand hate
Lia Zarantonello, Simona Romani, Silvia Grappi & Marc Fetscherin

The boundaries for ad creativity: effects of type of divergence and brand processing and responses
Jiemiao Chen & Robert E. Smith

Brand fidelity: a relationship maintenance perspective
Debra Grace, Mitchell Ross & Ceridwyn King

The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Shir-Way Siew, Michael S. Minor & Reto Felix

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