TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(9/10)
Boundary conditions of the effect of customer coproduction: the case of service failure
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Implementing social media marketing strategically: an empirical assessment
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Am I intruding? Developing a conceptualisation of advertising intrusiveness
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Network ties and interaction rituals: an examination of social drinking
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‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude
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Children’s media socialisation: parental concerns and mediation in Iran
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Critical historical research method and marketing scholarship
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A prototyping analysis of relationship marketing constructs: what constructs to use when
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