TOC: J Mar Man


Journal of Marketing Management, 34(9/10)

Boundary conditions of the effect of customer coproduction: the case of service failure
Mohammadali Zolfagharian, Reto Felix & Jakob Braun [Publisher] [Google Scholar]

Implementing social media marketing strategically: an empirical assessment
Wondwesen Tafesse & Anders Wien [Publisher] [Google Scholar]

Am I intruding? Developing a conceptualisation of advertising intrusiveness
Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson [Publisher] [Google Scholar]

Network ties and interaction rituals: an examination of social drinking
Ann Veeck, Karen Lancendorfer & JoAnn L. Atkin [Publisher] [Google Scholar]

‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude
Claire-Lise Ackermann, Thorsten Teichert & Yann Truong [Publisher] [Google Scholar]

Children’s media socialisation: parental concerns and mediation in Iran
Melika Kordrostami, Akshaya Vijayalakshmi & Russell N. Laczniak [Publisher] [Google Scholar]

Critical historical research method and marketing scholarship
Tony Yan & Michael R. Hyman [Publisher] [Google Scholar]

A prototyping analysis of relationship marketing constructs: what constructs to use when
Tim Jones, Chatura Ranaweera, Jeff Murray & Harvir Bansal [Publisher] [Google Scholar]