TOC: Euro J Mar
Introduction
European Journal of Marketing, 52(9/10)
https://www.emeraldinsight.com/toc/ejm/52/9%2F10
Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects
Theo Benos, Nikos Kalogeras, Ko de Ruyter, and Martin Wetzels
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Zachary Anesbury, Yolanda Nguyen, and Svetlana Bogomolova
Reversing the endowment effect by empowering buyers and sellers
Eugene Chan and Najam Saqib
Rejecting options from large and small choice sets: the mediating role of confidence
Eugene Chan and Yitong Wang
To stay or switch: breaking the habit of status quo through imagery perspective
Ruby Saine, Carlin A. Nguyen, Ali Besharat, and Philip J. Trocchia
The appropriation cycle: novice and expert consumers
Georgia Stavraki, Emmanuella Plakoyiannaki, and Jackie Clarke
Pseudohomophones as brand names
Jasmina Ilicic, Stacey Baxter, and Alicia Kulczynski
Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective
Paraskevas Argouslidis, Dionysis Skarmeas, Antonios Kühn, and Alexis Mavrommatis
High or low season?
Judy Ma, Dongling Huang, Dmitri G. Markovitch, and Brian Ratchford
External supply chain flexibility and product innovation performance
Wai Wai Joyce Ko, Gordon Liu, Isaac K. Ngugi, and Chris Chapleo
Wii are family: consumption, console gaming and family togetherness
Cathriona Nash, Lisa O’Malley, and Maurice Patterson
Does customer satisfaction matter to managers’ earnings forecasts and stock returns?
Jenny (Jiyeon) Lee, Youngdeok Lim, and Hyung Il Oh
More than clothes hangers: cultural intermediaries in the field of fashion
Patrick P. Lonergan, Maurice Patterson, and Maria Lichrou
Livestreaming vs pre-recorded
Tyson Ang, Shuqin Wei, and Nwamaka A. Anaza
Consumer responses to corporate cause-related marketing
Hsin-Ti Yang and Ghi-Feng Yen
Effects of absence positioning of unknown product ingredients on consumer evaluations
Timucin Ozcan, Ahmet M. Hattat, and Michael Hair
Influence of non-attendance on choices with varying complexity
Carola Grebitus and Jutta Roosen
How psychologically entitled shoppers respond to service recovery apologies
Brett Martin, Carolyn Strong, and Peter O’Connor