TOC: Euro J Mar


European Journal of Marketing, 52(9/10)

Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects
Theo Benos, Nikos Kalogeras, Ko de Ruyter, and Martin Wetzels

Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Zachary Anesbury, Yolanda Nguyen, and Svetlana Bogomolova

Reversing the endowment effect by empowering buyers and sellers
Eugene Chan and Najam Saqib

Rejecting options from large and small choice sets: the mediating role of confidence
Eugene Chan and Yitong Wang

To stay or switch: breaking the habit of status quo through imagery perspective
Ruby Saine, Carlin A. Nguyen, Ali Besharat, and Philip J. Trocchia

The appropriation cycle: novice and expert consumers
Georgia Stavraki, Emmanuella Plakoyiannaki, and Jackie Clarke

Pseudohomophones as brand names
Jasmina Ilicic, Stacey Baxter, and Alicia Kulczynski

Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective
Paraskevas Argouslidis, Dionysis Skarmeas, Antonios Kühn, and Alexis Mavrommatis

High or low season?
Judy Ma, Dongling Huang, Dmitri G. Markovitch, and Brian Ratchford

External supply chain flexibility and product innovation performance
Wai Wai Joyce Ko, Gordon Liu, Isaac K. Ngugi, and Chris Chapleo

Wii are family: consumption, console gaming and family togetherness
Cathriona Nash, Lisa O’Malley, and Maurice Patterson

Does customer satisfaction matter to managers’ earnings forecasts and stock returns?
Jenny (Jiyeon) Lee, Youngdeok Lim, and Hyung Il Oh

More than clothes hangers: cultural intermediaries in the field of fashion
Patrick P. Lonergan, Maurice Patterson, and Maria Lichrou

Livestreaming vs pre-recorded
Tyson Ang, Shuqin Wei, and Nwamaka A. Anaza

Consumer responses to corporate cause-related marketing
Hsin-Ti Yang and Ghi-Feng Yen

Effects of absence positioning of unknown product ingredients on consumer evaluations
Timucin Ozcan, Ahmet M. Hattat, and Michael Hair

Influence of non-attendance on choices with varying complexity
Carola Grebitus and Jutta Roosen

How psychologically entitled shoppers respond to service recovery apologies
Brett Martin, Carolyn Strong, and Peter O’Connor