TOC: Australasian Mar J


Australasian Marketing Journal, 26(3)

When nothing is what it seems: A digital marketing research agenda
Ko de Ruyter, Debbie Isobel Keeling, Liem Viet Ngo

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Ethnic media advertising effectiveness, influences and implications
Lau Hei Tong, Lee Richard

The determinants of green packaging that influence buyers’ willingness to pay a price premium
Gaganpreet Singh, Neeraj Pandey

Keep calm and eat satay: Indonesia’s consumption-themed signals of defiance against terrorism
Harryadin Mahardika, Juliana French, Agung Sembada

An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Diana Denise F. Basa-Martinez, Janet Y. Cabrera, LA G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos, Lanndon A. Ocampo

Introduction to special section: Why marketing still matters in Oceania and Asia
Ian Phau, Tony Garrett

Consumer advocacy for luxury brands
Anwar Sadat Shimul, Ian Phau

Predicting purchase intention of electric vehicles in Hong Kong
Mark Ng, Monica Law, Serene Zhang

Consumer ethnocentrism, market mavenism and social network analysis
Isaac Cheah, Anwar Sadat Shimul

Student advancement in tertiary learning environments:
Steve Dix