2019 Academy of Marketing Science Annual Conference
Marketing Opportunities and Challenges
In a Changing Global Marketplace
May 29-31, 2019
Vancouver, Canada – Fairmont Hotel Vancouver

Call for Papers – Research Methods Track

Research methods are vital through all aspects of academic research from the idea phase to its implementation. Marketing discipline benefits greatly from the diversity of research approaches to answer the most interesting and relevant theoretical and managerial questions. It also serves as a rich platform for sharing, understanding, and executing a variety of research designs, datasets, and methodologies.

We call for papers that enrich our understanding of the various designs, techniques, and applications in the marketing field. Given the multidisciplinary nature of research methods, we encourage submissions from multiple disciplines such as marketing, psychology, economics, management, and entrepreneurship among others. All approaches including various data sources, data collection methods, sampling procedures, qualitative or quantitative methodologies that advance knowledge and create new marketing insights are welcome.

Topics of interest include but are not limited to the following:

• Qualitative research methods (in-depth interviews, ethnographic research, case study)
• Analytical or empirical methods
• Laboratory or field experiments
• Survey methodologies
• Various data sources and databases, sampling procedures, and data mining techniques
• Cross-sectional, time-series, and longitudinal datasets and designs
• Causal models, econometric methods, and efficiency assessment techniques (e.g., data envelopment analysis)
• Bayesian models including dynamic hierarchical linear models
• Hidden Markov Models and other latent dynamic models
• Natural Language Programming (NLP)

Paper Submission:

Paper and special session submission proposals are due: October 15, 2018

All submissions are electronic using the EasyChair system:

https://easychair.org/conferences/?conf=ams-ac47

Research Methods Track Chairs:

Billur Akdeniz
University of New Hampshire
billur.akdeniz@unh.edu

Ashwin Malshe
University of Texas at San Antonio
ashwin.malshe@utsa.edu

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