2019 Academy of Marketing Science Annual Conference
Marketing Opportunities and Challenges
in a Changing Global Marketplace
May 29-31, 2019
Vancouver, Canada—Fairmont Hotel Vancouver

Call for Papers – Ethics, Sustainability, and CSR Track

Any firm exists in a larger society. Marketing seeks to create value not only for the primary stakeholders but also for the secondary stakeholders, such as the community and general public. The positive contribution of marketing to society is reflected in firms’ ethical behaviors, sustainable development, and CSR initiatives.

We call for paper submissions that enrich our understanding of business ethics, sustainability, and CSR. Given the multidisciplinary nature of the field, we encourage submissions from multiple disciplines, including marketing, management, sociology, psychology, and entrepreneurship. Topics of interest include, but are not limited to the following:

• Integrating ethics into marketing strategy
• Social marketing and social entrepreneurship
• The impact of ethics, sustainability, and CSR on marketing performance
• Ethics, sustainability, and CSR in the digital era
• CSR initiatives and corporate culture
• Ethics, CSR, and brand crisis management
• The impact of marketing on sustainable business growth
• Customer interpretation of firm CSR initiatives
• Customer support and sustainability
• Marketing and community development
• Ethnic diversity and multicultural marketing
• Green marketing and cause marketing

Paper Submission:

Paper and special session proposal submissions are due: October 15, 2018.

EasyChair Paper Submission Home Page:

https://easychair.org/conferences/?conf=ams-ac47

Ethics, Sustainability, and CSR Track Chairs:

Pinar Kekec
University of Nebraska-Lincoln
pnrkkc@gmail.com

Yanhui Zhao
University of Nebraska-Omaha
yzhao2@unomaha.edu

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