CALL FOR PAPERS: 24TH INTERNATIONAL CONFERENCE ON CORPORATE AND MARKETING COMMUNICATIONS (CMC 2019) ON APRIL 29-30, 2019 HOSTED BY ARIEL UNIVERSITY, ISRAEL

The theme of CMC 2019 focuses on current and future challenges in managing corporate and marketing communications across platforms from a storytelling perspective.

CMC 2019 welcomes ALL papers that are relevant to marketing communications beyond papers that discuss the conference theme.

We invite all those wishing to participate to submit a proposal. This conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review. In addition, ideas for special session proposals are welcomed. An electronic copy in Microsoft Word should be sent to conference e-mail address cmc2019@ariel.ac.il no later than December 15, 2018. The submitted papers will be reviewed by the Committee of the conference.

Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed by the Editor for consideration to be submitted to the Journal of Marketing Communications (JMC). Prizes will be awarded for the best competitive paper and for the best working paper as judged by a panel of experts.

THE BEST COMPETITIVE PAPER WILL RECEIVE AUTOMATIC ACCEPTANCE BY THE JOURNAL OF MARKETING COMMUNICATIONS, SUBJECT TO REQUESTED EDITORIAL REVISIONS.

CONFERENCE TRACKS

CORPORATE COMMUNICATIONS:

• Corporate identity, image, reputation
• Integrated marketing communications
• Corporate branding and corporate online communities
• Corporate reputation in social media sites (SNS)
• Communication to stakeholders
• Internal communications and branding
• Public relations perspectives
• Organizational, Business and Management Communications
• Non-profit and voluntary sector organizations and branding
• Place marketing communications and branding

MARKETING COMMUNICATIONS:

• Integrated marketing communications (IMC) campaigns and its dimensions
• Promotional mix offline-online issues including: advertising, marketing public relations (MPR), native advertising (and other forms of paid content), direct marketing, sales promotion, events, sponsorship and other promotional elements
• Owned earned and paid media
• Online marketing communications
• Marketing communications efficacy and effectiveness
• Measuring attitudinal/behavioral response
• Marketing communications in non-profit and voluntary sector organizations
• Political marketing communications
• Tourism communications

INTERACTIVE AND MULTICHANNEL COMMUNICATIONS:

• Brand touchpoints
• Viral marketing and eWOM
• Mobile marketing communications
• Native advertising (NA) on social media sites (SNS)
• The consumer decision journey
• Digital web advertising conversion funnel
• Building customer relationship online
• Content management

RELATED AREAS:

• Ethical issues of marketing communications
• Cultural issues of marketing communications
• Marketing communications research methods
• Rhetoric, semiotics in communication
• Knowledge management and communication
• Organization culture and communication
• Marketing communications in times of economic crisis
• Cross-cultural analysis
• Leadership, networks, trust-building and communication
• Marketing communications theory
• Communication management
• Marketing communications agencies in the digital age

IMPORTANT DATES:

• Submission Deadline: December 15, 2018
• Early registration: February 15, 2018
• Deadline for registration: March 27, 2018
• Conference Date: April 29-30, 2018

Conference e-mail: cmc2019@ariel.ac.il

For further information, please visit our website:

https://www.ariel.ac.il/wp/site/cmc2019/

Sponsored by: Journal of Marketing Communications.

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