TOC: J Strat Mar

Introduction

Journal of Strategic Marketing, 26(6)

A conceptual analysis of brand intimacy on social media platforms
Alanoud F. Almubarak, Simon J. Pervan & Lester W. Johnson [Publisher] [Google Scholar]

Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
B. Ramaseshan, Fazlul K. Rabbanee & Oksana Burford [Publisher] [Google Scholar]

Corporate advantage in customer-centric diversification
Lalit Manral & Kathryn R. Harrigan [Publisher] [Google Scholar]

Diffusing market orientation to drive marketing capital: evidence from Vietnam
Nguyen Dinh Tho, Nguyen Thi Mai Trang & Clifford J. Shultz II [Publisher] [Google Scholar]

Toward a greater understanding of the market orientation and internal market orientation relationship
Pratik Modi & Gurjeet Kaur Sahi [Publisher] [Google Scholar]