<!–Journal of Marketing Analytics, 6(3)–>

<a target=_top href="https://link.springer.com/journal/41270/6/3">https://link.springer.com/journal/41270/6/3</a>
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Editorial   
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Novel retail technologies and marketing analytics
<br>Maria Petrescu & Anjala S. Krishen
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Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
<br>Dawn Iacobucci & Doug Grisaffe
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The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
<br>Anthony F. Branda, Vishal Lala & Pradeep Gopalakrishna
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A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents
<br>Volkan Dogan
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Online relationship marketing for banks in face-to-face economies
<br>Muhammed S. Alnsour

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