TOC: J Mar Analytics


Journal of Marketing Analytics, 6(3)

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Novel retail technologies and marketing analytics
<br>Maria Petrescu & Anjala S. Krishen
Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
<br>Dawn Iacobucci & Doug Grisaffe
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
<br>Anthony F. Branda, Vishal Lala & Pradeep Gopalakrishna
A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents
<br>Volkan Dogan
Online relationship marketing for banks in face-to-face economies
<br>Muhammed S. Alnsour

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