TOC: Mar Rev Ed


Marketing Education Review, 28(3)

Final Editorial
Jeff Tanner [Publisher]

Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications
Kristen Schiele & Steven Chen [Publisher] [Google Scholar]

Teaching Moments: Rapidly Diffusing Pedagogical Advances
Kesha K. Coker & D. Joel Whalen [Publisher] [Google Scholar]

An Exploratory Study of the Influence of Soft and Hard Skills on Entry Level Marketing Position Interviews
Deborah DeLong & Matthew Elbeck [Publisher] [Google Scholar]

A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment
Teresa Preston [Publisher] [Google Scholar]

Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach
Paul S. Busch & Scott W. Davis [Publisher] [Google Scholar]

Testing the Effectiveness of a Marketing Simulation to Improve Course Performance
Omar P. Woodham [Publisher] [Google Scholar]

Teaching an Elevated View of Marketing: Marketing with Customers
Gary Ottley & Nada Nasr Bechwati [Publisher] [Google Scholar]

The Potential of Student Co-Creation in Extracurricular Experiences
Kevin Celuch, Dinko Bacic, Manfen W Chen, Jeanette Maier-Lytle & Jack Smothers [Publisher] [Google Scholar]