TOC: J Promo Man


Journal of Promotion Management, 24(6)

Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market
Ulun Akturan Assoc. Prof. & Zehra Bozbay Assoc. Prof. [Publisher] [Google Scholar]

Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015
Melissa Seipel, Jason Freeman & Pamela Brubaker [Publisher] [Google Scholar]

Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits
Yeonsoo Kim & Sun-Young Park [Publisher] [Google Scholar]

Brand Personality Usage in Crisis Communication in Facebook
Jiyoon (Karen) Han, Yoon Hi Sung & Dong Hoo Kim [Publisher] [Google Scholar]

A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads
Ji Mi Hong Ph.D. Student, Wei-Na Lee Ph.D. F.J. & Heyne Centennial Professor in Communication Professor of Advertising [Publisher] [Google Scholar]

The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance
Nam Young Kim [Publisher] [Google Scholar]

Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers
Myriam Ertz, Fabien Durif & Manon Arcand [Publisher] [Google Scholar]

Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers’ Attitudes Toward Products and Brands from Former East Germany
Zafar Uddin Ahmed, Wolfgang Hinck & Reto Felix [Publisher] [Google Scholar]