TOC: J Global Fash Mar


Journal of Global Fashion Marketing, 9(4)

Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity
Eun Young Kim & Kiseol Yang [Publisher] [Google Scholar]

The role of satisfaction in fashion marketing: a meta-analysis
Fernando de Oliveira Santini, Wagner Junior Ladeira & Claudio Hoffmann Sampaio [Publisher] [Google Scholar]

The impact of a firm’s transparent manufacturing practices on women fashion shoppers
Amélia Brandão, Mahesh Gadekar & Francisco Cardoso [Publisher] [Google Scholar]

Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation
Jean-Eric Pelet, Monia Massarini & Rubens Pauluzzo [Publisher] [Google Scholar]

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions
Shina Kim, Eunju Ko & Sang Jin Kim [Publisher] [Google Scholar]

Photoshopping of models in advertising: A review of the literature and future research agenda
Charles R. Taylor, Yoon-Na Cho, Carissa M. Anthony & Danielle B. Smith [Publisher] [Google Scholar]