Revisit: Education and Marketing


Decision Making, Spending, and Consumption, Special issue of JMR and Conference, Austin, 21-22 Feb 2019; Deadline 1 Nov 2018

Education and Marketing – JMR Special Issue Conference

Worldwide, the consumption and provision of education—whether in the private or public sector—is one of the most resource intensive and consequential activities for consumers and providers. The National Center for Education Statistics states the U.S. spent $ 620 billion in 2012-13 on elementary and secondary schools. The College Board estimates the average, per-year, tuition and fees for the 2016-17 school year to be $33,480 at private colleges and $9,650 at public colleges for in-state residents.

The Journal of Marketing Research is developing a special issue on Education & Marketing edited by Rajdeep Grewal (UNC-Chapel Hill), Robert Meyer (Wharton), and Vikas Mittal (Rice University). We are pleased to host this conference to provide further context for the special issue and create an opportunity for interested authors to exchange ideas, provide feedback, and learn from each other.

Conference Details

Conference dates: February 21-22 (Thursday/Friday), 2019. Conference starts on Thursday 1.00 PM and concludes on Friday 1.00 PM

Conference details: This conference precedes AMA Winter Academic Conference 2019 at Austin Conference.

Registration fees: $295 with a conference package of $695

Register at:

Proposal Submission Guidelines

Submission deadline: November 1, 2018
Decision notification: December 15, 2018

Proposal length: Maximum of 3,000 words including text, tables, and references.

Proposal submission: Please submit the proposal to

Proposal format: Proposals should be submitted as a single PDF file. The cover page should provide the full name, title, affiliation, email address, and phone number of each author.