CMU 2018 Conference on Digital Marketing and Machine Learning

December 8-9, 2018

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania

Over 4 billion people worldwide are deeply engaged with digital and mobile devices, machine-to-machine connected solutions, wearables, Internet-of-things technologies, Fintech, Mooc, and Blockchain. This conference will explore how digital, social, and mobile technologies affect business model, customer behavior, and social changes at large.

• Digital advertising and field experiments
• Machine learning and dynamic optimization
• AI and human-machine hybrid for personalization and attribution
• Diffusion of Fintech and blockchain
• Digital platform, cognitive computing, and intelligent algorithms
• Customer reviews and product innovations on platforms
• Omnichannel targeting online offline
• Social media analytics and customer insights
• Mobile app advertising and pricing
• Consumer privacy, ad fraud prevention, and big data
• Digital addiction, self-control, and social movements online
• Psychology, policy, legal implications of AI, AR, VR technologies
• Analytics for healthcare, education, and financing online

Submission logistics: Submit either a 3-page abstract, full paper, or 10 PPT slides to DMML2018Conf@gmail.com and cc Xueming.Luo@temple.edu and Kannan.Srinivasan@cmu.edu.

Confirmed Keynote Speakers: JP Dube (Chicago), Daria Dzyabura (NYU), Anindya Ghose (NYU), Rajdeep Grewal (UNC), Xueming Luo (Temple), Sridhar Narayanan (Stanford), Oded Netzer (Columbia), Kannan Srinivasan (CMU), Hema Yoganarasimhan (UW)

Submission deadline is October 1, 2018. Acceptance notification date: October 9, 2018 (Acceptance of submission requires one co-author to register and present at the conference)

Conference Chairs: Xueming Luo (Temple) and Kannan Srinivasan (CMU)

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