Common Language Marketing Dictionary


The project team has relaunched the dictionary with new features

Online Marketing Dictionary Upgraded with New Features

The Common Language in Marketing Project Team has announced that its popular educational resource, the Common Language Marketing Dictionary, has been relaunched with several new features.

Project co-leader John Gaski of Notre Dame University reports that usage of the website has grown to more than 11,000 users per month. “In terms of the product life cycle, it looks like we’ve moved from the intro stage to the growth stage.”

All 1,200 pages with approximately 1,800 terms have been edited and reformatted for ease of use. New terms are added regularly after review by the team. Users are invited to comment on existing terms or suggest new terms.

In addition, the new version of the dictionary will include listings of Marketing Institutions and Organizations, Marketing Acronyms, and Marketing Acts, Regulations and Standards. A new blog will now publish the Marketing Term of the Week.

The Common Language Marketing Dictionary is a free resource and marketing academics are encouraged to incorporate its use into their lesson plans.

The CLMD is co-sponsored by the Marketing Accountability Standards Board, Marketing Science Institute, Association of National Advertisers, Interactive Advertising Bureau and the American Marketing Association. Visit