Revisit: Marketing – From Information to Decision


Cluj-Napoca, Romania, 26-27 Oct 2018; Deadline 10 Sep

Dear Colleagues,

we are pleased to announce and invite you to attend the 11th Edition of the International Conference "Marketing – from information to decision", which will be held in Cluj-Napoca, Romania, between 26-27 October 2018, organized by the Babes-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

The conference aims to:

  • encourage knowledge exchange concerning marketing or marketing related fields of research
  • bring together specialists from higher education institutions and business field
  • provide a stimulating environment for knowledge enhancement and sharing experience.

Specific sessions will focus on the following topics:

  • Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Tourism Marketing
  • Retail Marketing

The above listed topics must not be taken as being imposed, nor rigid and both conceptual and empirical work will be considered.

Researchers can submit extended abstracts (500 – 600 words). Conference tracks editors, with the help of the Scientific Committee, will review the extended abstracts before accepting them for presentation at the conference. For more information on manuscript guidelines, please follow the link below:

Conference participants who present their extended abstracts will be invited to submit full papers for the Marketing – from information to decision Journal (

Keynote Speaker:

Marko Sarstedt

Marko Sarstedt – Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany), Department of Marketing

Topic: Publishing in Top-tier Journals. The (Bumpy) Road to (Possible) Success

Important deadlines:

  • Submission of extended abstracts: 10 September 2018
  • Notification of extended abstracts: 20 September 2018
  • Conference fee payment: 30 September 2018

Important facts:

  • Conference language: English
  • Location: Cluj-Napoca, Romania
  • Conference date: 26-27 October, 2018

For any questions or inquiries please write us at

Conference website: