TOC: Mar Theory


Marketing Theory, 18(3)

Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance
James Cronin and Gillian Hopkinson [Publisher] [Google Scholar]

The construction of marketing measures: The case of viewability
Robert Cluley [Publisher] [Google Scholar]

Dispossessing vulnerable consumers: Derealization, desubjectification, and violence
Rohit Varman and Devi Vijay [Publisher] [Google Scholar]

Conceptualizing consumption in the imagination: Relationships and movements between imaginative forms and the marketplace
Rebecca Jenkins and Mike Molesworth [Publisher] [Google Scholar]

City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior
Amelia Green, Debra Grace, and Helen Perkins [Publisher] [Google Scholar]

Emotion and practice: Mothering, cooking, and teleoaffective episodes
Susanna Molander and Benjamin Julien Hartmann [Publisher] [Google Scholar]

Reconsumption reconsidered: Redressing nostalgia with neo-burlesque
Marie-Cécile Cervellon and Stephen Brown [Publisher] [Google Scholar]


Theory of marketplace morality and impoverished consumers
Ronald Paul Hill [Publisher] [Google Scholar]

Citizen typography and political brands in the 2016 US presidential election campaign
Thomas J Billard [Publisher] [Google Scholar]