TOC: Mar Theory
Introduction
Marketing Theory, 18(3)
Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance
–James Cronin and Gillian Hopkinson [Publisher] [Google Scholar]
The construction of marketing measures: The case of viewability
–Robert Cluley [Publisher] [Google Scholar]
Dispossessing vulnerable consumers: Derealization, desubjectification, and violence
–Rohit Varman and Devi Vijay [Publisher] [Google Scholar]
Conceptualizing consumption in the imagination: Relationships and movements between imaginative forms and the marketplace
–Rebecca Jenkins and Mike Molesworth [Publisher] [Google Scholar]
City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior
–Amelia Green, Debra Grace, and Helen Perkins [Publisher] [Google Scholar]
Emotion and practice: Mothering, cooking, and teleoaffective episodes
–Susanna Molander and Benjamin Julien Hartmann [Publisher] [Google Scholar]
Reconsumption reconsidered: Redressing nostalgia with neo-burlesque
–Marie-Cécile Cervellon and Stephen Brown [Publisher] [Google Scholar]
Commentaries
Theory of marketplace morality and impoverished consumers
–Ronald Paul Hill [Publisher] [Google Scholar]
Citizen typography and political brands in the 2016 US presidential election campaign
–Thomas J Billard [Publisher] [Google Scholar]