TOC: Intl J Pharma Healthcare Mar


International Journal of Pharmaceutical and Healthcare Marketing, 12(3)

Congruence and celebrity endorser credibility in Japanese OTC drug advertising
Mariko Morimoto

Hospital service quality as antecedent of patient satisfaction – a conceptual framework
Swapnarag Swain and Nirmal Chandra Kar

Merger, acquisition – right move or emotional move for growth – case study of sun pharmaceutical
Rajesh Kumar Srivastava

Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy
Rohit Trivedi and Khyati Jagani

Predicting cross-cultural intentions to engage in physical activity
Najam Us Saqib

An investigation of healthcare supply chain management and patient responsiveness
Abdussamet Polater and Osman Demirdogen

Empirical research on CBBE scale for medical tourism
Diya Guha Roy, Srabanti Mukherjee, and Sujoy Bhattacharya