TOC: J Strat Mar


Journal of Strategic Marketing, 26(5)

Strategic prescriptive theories in the business context of an emerging economy
Stanley Coffie & Charles Blankson [Publisher] [Google Scholar]

“Fake it until you make it”: business model conceptualization in digital entrepreneurship
Craig Standing & Jan Mattsson [Publisher] [Google Scholar]

Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
Hamin Hamin, Rosalie L. Tung, Chris Baumann & Susan Hoadley [Publisher] [Google Scholar]

You are charging your friend a fee? The influence of brand relationship norms on consumer judgments
Brett Martin [Publisher] [Google Scholar]

Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Sarah Quinton, Ana Canhoto, Sebastian Molinillo, Rebecca Pera & Tribikram Budhathoki [Publisher] [Google Scholar]

Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability
Wenbin Sun & Rahul Govind [Publisher] [Google Scholar]