TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(5)
Strategic prescriptive theories in the business context of an emerging economy
–Stanley Coffie & Charles Blankson [Publisher] [Google Scholar]
“Fake it until you make it”: business model conceptualization in digital entrepreneurship
–Craig Standing & Jan Mattsson [Publisher] [Google Scholar]
Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
–Hamin Hamin, Rosalie L. Tung, Chris Baumann & Susan Hoadley [Publisher] [Google Scholar]
You are charging your friend a fee? The influence of brand relationship norms on consumer judgments
–Brett Martin [Publisher] [Google Scholar]
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
–Sarah Quinton, Ana Canhoto, Sebastian Molinillo, Rebecca Pera & Tribikram Budhathoki [Publisher] [Google Scholar]
Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability
–Wenbin Sun & Rahul Govind [Publisher] [Google Scholar]