Content analysis of the empirical research on IMC from 2000 to 2015
–Maja Šeric [Publisher] [Google Scholar]

Facebook fan page: the effect of perceived socialness in consumer–brand communication
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The effects of tolerance of negativity on consumers’ responses to comparative attack advertising
–Darrel D. Muehling, Akshaya Vijayalakshmi & Russell N. Laczniak [Publisher] [Google Scholar]

In the eye of the beholder: Communicating CSR through color in packaging design
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The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
–Dong Hoo Kim, Jinyoung Jinnie Yoo & Wei-Na Lee [Publisher] [Google Scholar]

What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution
–Nam-Hyun Um [Publisher] [Google Scholar]