TOC: J Mar Comm


Journal of Marketing Communications, 24(7)

Content analysis of the empirical research on IMC from 2000 to 2015
Maja Šeric [Publisher] [Google Scholar]

Facebook fan page: the effect of perceived socialness in consumer–brand communication
Jinhyon Kwon Hammick & Ilyoung Ju [Publisher] [Google Scholar]

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising
Darrel D. Muehling, Akshaya Vijayalakshmi & Russell N. Laczniak [Publisher] [Google Scholar]

In the eye of the beholder: Communicating CSR through color in packaging design
Maria Assunta Barchiesi, Silvia Castellan & Roberta Costa [Publisher] [Google Scholar]

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
Dong Hoo Kim, Jinyoung Jinnie Yoo & Wei-Na Lee [Publisher] [Google Scholar]

What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution
Nam-Hyun Um [Publisher] [Google Scholar]