Shelby D. Hunt/Harold H. Maynard Award

The 2017 Shelby D. Hunt/Harold H. Maynard Award was awarded to Colleen Harmeling, Robert W. Palmatier, Eric (Er) Fang and Dianwen Wang for their article, “Group Marketing: Theory, Mechanisms, and Dynamics,” which was published in the July 2017, Vol. 81, No 4 issue of the Journal of Marketing. The authors investigate group marketing, which uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm, demonstrating that group efficacy strengthens, but product price weakens, the effects of groups on purchase behaviors.

Colleen Harmeling is an Assistant Professor of Marketing and Deans Emerging Scholar at Florida State University.

Robert Palmatier is the Professor of Marketing and John C. Narver Endowed Professor in Business Administration and the Research Director of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

Eric (Er) Fang is the Professor of Business Administration and James F. Towey Faculty Fellow at the Gies College of Business at the University of Illinois.

Dianwen Wang is Assistant Professor of Marketing at China University of Mining and Technology.

The award recognizes articles submitted to AMA’s Journal of Marketing that make the most significant contributions to marketing theory in a calendar year.

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