TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 46(5)

“Keep on Turkin’”?
John Hulland & Jeff Miller

Identity change vs. strategy change: the effects of rebranding announcements on stock returns
Yanhui Zhao, Roger J. Calantone & Clay M. Voorhees

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
J. Andrew Petersen, V. Kumar, Yolanda Polo & F. Javier Sese

Customer query handling in sales interactions
Sunil Singh, Detelina Marinova, Jagdip Singh & Kenneth R. Evans

Are conservative approaches to new product selling a blessing in disguise?
Michel van der Borgh & Jeroen Schepers

An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Robert Mayberry, James Sanders Boles & Naveen Donthu

Initiating value co-creation: Dealing with non-receptive customers
Avinash Malshe & Scott B. Friend

Online group influence and digital product consumption
Jifeng Mu, Ellen Thomas, Jiayin Qi & Yong Tan

What brand extensions need to fully benefit from their parental heritage
Paul W. Miniard, Rama K. Jayanti, Cecilia M. O. Alvarez & Peter R. Dickson

Scanning for discounts: examining the redemption of competing mobile coupons
Paul Mills & César Zamudio