2019 AMA Winter Academic Conference
February 22-24, 2019 – Austin, TX
Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

"Navigating the Complexity of New Media and Technologies in Sport & Sponsorship-Linked Marketing"

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks research abstracts for inclusion in a special session proposal for the 2019 AMA Winter Academic Conference.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of "Navigating the Complexity of New Media and Technologies in Sport & Sponsorship-Linked Marketing" is especially encouraged.

This year’s conference theme is "Understanding Complexity, Transforming the Marketplace." The proliferation of new media and technologies over the past few years has radically transformed the sport industry and the way fans consume content. As a result, new media and technologies have increased the complexity of sport and sponsorship-linked marketing. Consequently, this special session focuses on the opportunities and challenges new media and technologies present and their potential impact on business outcomes for sport organizations.

Potential topics may include (but are not limited to) the following:

• Arena technology
• Data/measurement platforms
• Digital media
• Esports
• Injury prevention
• Interactivity
• Mobile applications
• Mobile technologies
• New technologies
• Over-the-top streaming
• Social media
• Virtual/augmented reality
• Wearable technology

Key Dates

Submission deadline: August 15, 2018

Submission requirements: Each submission should include the title, author names and affiliations, abstract (500 words max), and a list of references in alphabetical order. Submissions should be single spaced with 12-point Times New Roman font and 1-inch margins.

Notification of inclusion in the special session proposal: August 23, 2018

NOTE: If the session proposal is accepted by AMA, at least one author must register and attend the 2019 AMA Winter Academic Conference.

Please direct any questions/submissions to the session chair, Ashley Stadler Blank, at stad8452@stthomas.edu.

Additional information about the 2019 AMA Winter Academic Conference can be found here.

SportSIG Leadership Team:

Chair: Jonathan A. Jensen, Ph.D., Assistant Professor, Sport Administration, University of North Carolina at Chapel Hill, jajensen@email.unc.edu

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor, Marketing, Opus College of Business, St. Thomas University, stad8452@stthomas.edu

Vice Chair Finance and Development: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University, Kirk_Wakefield@baylor.edu

Vice Chair Industry Engagement/Social Events: Lane Wakefield, Ph.D., Assistant Professor, Sports Marketing and Analytics, Stetson School of Business and Economics, Mercer University, Wakefield_LT@mercer.edu

About SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

Follow us on Twitter @AMASportSIG.

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