TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 36(5)
https://www.emeraldinsight.com/toc/mip/36/5
Effect of emotional experience on symbolic consumption in Generation Y consumers
Wanrudee Tangsupwattana and Xiaobing Liu
Impact of the antecedents of eWOM on CBBE
Charu Sijoria, Srabanti Mukherjee, and Biplab Datta
Understanding a better future: antecedents of market performance
Jony Oktavian Haryanto, Luiz Moutinho, Joaquin Aldas-Manzano, and Ihsan Hadiansah
Typology of social media followers: the case of luxury brands
Zahy Ramadan, Maya F. Farah, and Armig Dukenjian
Firm/product reputation and new-product recalls
Kashef Majid and Mooweon Rhee
A game-theoretic strategic mechanism to control brand counterfeiting
Hashim Zameer, Ying Wang, Humaira Yasmeen, Amirhossein Akhavan Mofrad, and Rashid Saeed
Mainland Chinese cruise passengers’ perceptions of Western service
Na Li and Sheranne Fairley