TOC: Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 36(5)

https://www.emeraldinsight.com/toc/mip/36/5

Effect of emotional experience on symbolic consumption in Generation Y consumers
Wanrudee Tangsupwattana and Xiaobing Liu

Impact of the antecedents of eWOM on CBBE
Charu Sijoria, Srabanti Mukherjee, and Biplab Datta

Understanding a better future: antecedents of market performance
Jony Oktavian Haryanto, Luiz Moutinho, Joaquin Aldas-Manzano, and Ihsan Hadiansah

Typology of social media followers: the case of luxury brands
Zahy Ramadan, Maya F. Farah, and Armig Dukenjian

Firm/product reputation and new-product recalls
Kashef Majid and Mooweon Rhee

A game-theoretic strategic mechanism to control brand counterfeiting
Hashim Zameer, Ying Wang, Humaira Yasmeen, Amirhossein Akhavan Mofrad, and Rashid Saeed

Mainland Chinese cruise passengers’ perceptions of Western service
Na Li and Sheranne Fairley