TOC: J Mar Comm


Journal of Marketing Communications, 24(6)

Dimensions of effective CSR communication based on public expectations
Sora Kim & Mary Ann T. Ferguson [Publisher] [Google Scholar]

Why are there cross-national differences in response to comparative advertising?: some mediators
Soojung Kim, Se-Hoon Jeong & Yoori Hwang [Publisher] [Google Scholar]

Processing fluency: examining its relationship with thinking style and purchase intention
Asli Elif Aydin [Publisher] [Google Scholar]

Like or dislike? Adolescents’ responses to personalized social network site advertising
Michel Walrave, Karolien Poels, Marjolijn L. Antheunis, Evert Van den Broeck & Guda van Noort [Publisher] [Google Scholar]

Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions
Ismail Erkan & Chris Evans [Publisher] [Google Scholar]

Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
Rana Sobh & Khaled Soltan [Publisher] [Google Scholar]