Dimensions of effective CSR communication based on public expectations
–Sora Kim & Mary Ann T. Ferguson [Publisher] [Google Scholar]

Why are there cross-national differences in response to comparative advertising?: some mediators
–Soojung Kim, Se-Hoon Jeong & Yoori Hwang [Publisher] [Google Scholar]

Processing fluency: examining its relationship with thinking style and purchase intention
–Asli Elif Aydin [Publisher] [Google Scholar]

Like or dislike? Adolescents’ responses to personalized social network site advertising
–Michel Walrave, Karolien Poels, Marjolijn L. Antheunis, Evert Van den Broeck & Guda van Noort [Publisher] [Google Scholar]

Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions
–Ismail Erkan & Chris Evans [Publisher] [Google Scholar]

Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
–Rana Sobh & Khaled Soltan [Publisher] [Google Scholar]