CMIC Best Paper Winners


There were nine winners chosen at the 2018 China Marketing International Conference

Dear Colleagues,

Please congratulate the following authors on winning the best paper awards at the Sixth China Marketing International Conference (CMIC)!

The Sixth China Marketing International Conference (CMIC),, by Chinese Scholar Marketing Association (CSMA), has been held in Shanghai, July 20th-22nd, 2018. CMIC 2018 received about 300 papers and was attended by 700 scholars plus 2000+ online attendees. CMIC is the best platform for interactive idea exchanges among academic, business, government, and non-profit organizations for scholars from both overseas and China.The conference is also the best opportunity for foreign scholars to take a peek inside the hot Chinese market for new marketing practices and innovations. For scholars who need data or field experiments for research, they could find dozens of companies looking for academic collaboration. For scholars or PhD Students looking for jobs in China, CMIC is also the platform to meet with representatives from many Chinese schools with openings. CMIC 2019 will take place in Guangzhou, July 19th-22nd, 2019. We look forward to your participation!

List of CMIC 2018 Best Paper Award Winners

Estimation of Preference Heterogeneity in Markets with Costly Search (Xiaojing Dong, Llya Morozov, Stephen Seiler, Liwen Hou

Content-based Model of Web Search Behavior: An Application to TV Show Search (Jia Liu, Olivia Toublia, and Shawndra Hill

Cross-contry Spillover Effect of Product Recalls: A Study of How Automobile Recalls in the U.S. Impact Vehicle Sales in China (Qi Sun, Fang Wu, Yong Liu, Qian Wang

Visual Listening In: Extracting Brand Image Portrayed on Social Media (Liu Liu, Daria Dzyabura, and Natalie Mizik

Better for You or Worse for Me: The Use of Refunds as a Strategic Spot Price Commitment Device in Advance Selling (Zelin Zhang, Weishi Lim, Tony Haitao Cui, and Ze Wang

Manufacturer’s Entry in the Product-Sharing Market (Baojun Jiang, Lin Tian, and Yifan Xu

Comparative Marketing Communications: The Case of Drug Detailing (Qiang Liu, Ho Jung Yoon, and Hongju Liu

Extracting and Utilizing In-Consumption Moment-to-Moment Dynamics: The Case of Movie Appreciation and Live Comments (Qiang Zhang, Wenbo Wang, Yuxin Chen

Product Line Design with Superior Information on Comsumers’ Preferences: Implications of Data Aggregation (Zibin Xu and Anthony Dukes