TOC: Intl Mar Rev


International Marketing Review, 35(4)

Africa rising in an emerging world: an international marketing perspective
Joseph Amankwah-Amoah, Nathaniel Boso, and Yaw A. Debrah

Foreign participation and internationalization intensity of African enterprises
Bedman Narteh and George Acheampong

Innovation and competitive advantage creation
Thomas Anning-Dorson

Framing hybrid exchanges in subsistence contexts
Fredah Gakii Mwiti and Winfred Ikiring Onyas

Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology
Esi Abbam Elliot, Benjamin Ngugi, and Charles A. Malgwi

The effect of export market-oriented culture on export performance
Oluwaseun Eniola Olabode, Ogechi Adeola, and Shahin Assadinia

Export promotion programmes and the export performance of Ghanaian firms
Revti Raman Sharma, Gloria Sraha, and Dave Crick

Nascent multinationals from West Africa
Kevin I.N. Ibeh, Idika Awa Uduma, Dilshod Makhmadshoev, and Nnamdi O. Madichie